# A good question comes first.

> The proposed approach to experimentation inside Research Labs.

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Research Notes

## A good question comes first.

The proposed approach to experimentation inside Research Labs.

Research approach

RSB Holding

## Start with something specific

A useful experiment begins with a question that can be answered. Define the problem, assign an owner, and decide what evidence would change the next decision.

## Make the comparison fair

Set a baseline before testing a new approach. Keep the scope bounded, record limitations, and measure the result against the original criterion.

## Let the evidence decide

Adopt, iterate, or stop. A finding is useful when it informs a real decision, including the decision not to proceed. Our first technical report examines emotional continuity in Botfluencerz; the controlled behavioral comparisons it proposes remain future work. This is our developing model for experimentation.

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